Have you ever worked out how much you spend a month on transport? Here's the magic word:
walking... is free! (just one expense: shoe leather!)
Time
Use our time calculator and you'll see how by doing many of the trips you do in a day on foot, you'll
save yourselves a lot of time! (all in all... more cash in your pocket and more time for
yourself!)
Health
Walking is one of the healthiest pastimes there is: Did you know that it helps reduce the risk of
cancer or heart attacks and prolongs life expectancy? So now you know! Many more years to carry on
walking... (careful! Your feet are starting to get itchy under the table...)
Ecological
Helping control pollution levels in your city lies at your feet! Let's walk together towards a more
ecological Barcelona with less pollution. (Incredible! But wait! There are even more benefits...)
Sport
I haven't got time, I'm tired, it's too expensive, I haven't got the right equipment... No more
excuses!... walk and get in shape once and for all! Do sports on every street corner, every minute of
the day, with every step you take... (keep this to yourself... but you get to meet more members
of the opposite sex on the street than anywhere else!)
Break with the routine
Turn your daily walk into a new experience every day: change your route, break your own record...
every day is different on the street! (careful, your feet are getting itchy again under the
table...)
Relaxing
Now's the time. Relax mentally and physically and if you want, do it in good company or to background
music. (you like that one, don't you...?)
No more rush hour
People, queues, first gear, reverse, wait. Aren't you fed up? Now, arriving late depends entirely on
you! (you're starting to see yourself as the Roadrunner, aren't you?)
Discover your city
Discover your city and live it street by street, step by step. Surrender yourself to a traffic light
or La Pedrera, a pavement or the shade of a plane tree... (here's another warning, just in case!
Before you go out for a walk, don't forget to turn your computer off!)
It's fun
It's also living, feeling, going forward, enjoying, discovering, questioning, changing, finding out,
exploring... (would you believe there are still lots more?)
At your own pace
Walk how you want: slowly, absent-mindedly, observing, backwards, skipping, like a roadrunner... it's
all the same! You choose where you go and how you get there! (wait a sec, there's one more!
Steady! Hang on to the table!)
Cool!
That's how we see it: cool, individual and now! Remember this line: walking is a classic which
will soon become the avant-garde of this century. (Hey! You were warned! You haven't switched
your computer off!)